Rupert Murdoch is bullish on prospects for organizations offering differentiated news content to charge for access to online editions. One interesting comment involved increasing the amount of content on The Wall Street Journal that resides behind the pay wall. While much of the Wall Street Journal has always been behind a pay wall, the editorial content was available for no charge until recently. Mr. Murdoch claims that placing that content behind the pay wall has actually increased circulation for the online edition. Mr. Murdoch also comments on the notion that only specialized, or niche, content can attract a paying audience. Those who prefer newsprint will be relieved to know that Mr. Murdoch believes that the Wall Street Journal will appear in print for “decades” to come.
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