"The trouble with market research is that people don't think what they feel, they don't say what they think, and they don't do what they say." -- David Ogilvy Beautiful equations are seductive. Mathematics brings logic and structure to a ...

In-N-Out Burger requires no introduction for residents of California, Nevada, Arizona, and Utah as well as dedicated fans in other states who often make a special point to visit one of the chain's 246 locations whenever possible. From its humble ...

Branded products often suffer impairments during times of economic stress as consumers search for cheaper alternatives. However, the combination of attractive products and intelligent marketing can sustain brands even in a poor economic climate. Interbrand’s report covering the best global ...

In the auto industry, consumers have far less loyalty toward American brands than they once did. However, some key brands remain very powerful with consumers. One brand is Chrysler's legendary Hemi engine, but the company has made an odd decision ...

The Financial Times published a special report today (also available as a pdf file) that attempts to quantify brand value for the top 100 global brands. The top global brand remains Google followed by IBM, Apple, and Microsoft. Coca Cola, ...

Toyota’s recalls in recent weeks have attracted a predictable amount of attention given the number of impacted vehicles on the road. Rarely a day goes by when Toyota’s latest woes are not reported on the front page of The Wall ...

The drama associated with Kraft's hostile takeover bid for Cadbury has been widely reported in recent weeks. With Kraft's decision earlier this week to make a formal bid that did not sweeten the terms of the original offer, it appears ...

Very few Americans have experienced an economic downturn as severe as the current recession. Although it is very possible that GDP will show a positive reading for the third quarter, hardly anyone expects the employment situation to improve significantly until ...