I am excited to announce a number of major changes to The Rational Walk website. When the site was launched in February 2009, the main intent was to create a “soapbox” for writing about investment related topics. The site design was very simple which seemed appropriate based on the amount of published content. However, the initial design far outlived its usefulness as the amount of content increased.
A traditional blog format tends to focus only on the latest material that is posted. While often the latest post in chronological order is the most timely and important, this is not always the case particularly when a major original article is followed by a brief video or a post that mainly serves to redirect readers to another site. As a result, some good content gets “lost” in a relatively short timeframe.
The new website design uses an approach more common to newspapers and magazines by presenting featured content “front and center” along with other relevant categories of content on the main page. This will allow important original articles to be marked as “features” that will persist on the main page for a longer duration. Videos and other brief posts will still appear on the main page in the appropriate category but will not displace feature content.
Readers will also notice more advertising in the new site. Google has introduced the ability to prohibit certain categories of ads from appearing on the site. In particular, this allowed me to eliminate the “get rich quick” schemes that represent much that is wrong with the investment landscape today. The ads that appear may be investment related or targeted in some other way, but unless an ads is categorized incorrectly, the annoying penny stock promotions should not distract from the content. I have the ability to ban individual ads as well, so if anyone notices something inappropriate, please contact me using the link at the bottom of this post.
For those who normally read articles only though the RSS Feed, I would encourage you to take a look at the new site as well. You may see some interesting content that previously was buried within the site archives or find the site more attractive to use in general.
With the new site design, I am looking forward to posting more content on general business news, more videos of relevant interviews, and possibly some opinion pieces on current events. Please let me know if you like the new design or if there are any problems using it. All modern browsers should be supported. This includes the iPad and iPhone browsers.
Editor, The Rational Walk