Branded products often suffer impairments during times of economic stress as consumers search for cheaper alternatives. However, the combination of attractive products and intelligent marketing can sustain brands even in a poor economic climate. Interbrand’s report covering the best global ...

Toyota’s recalls in recent weeks have attracted a predictable amount of attention given the number of impacted vehicles on the road. Rarely a day goes by when Toyota’s latest woes are not reported on the front page of The Wall ...