Are Online Grocers Destined to Fail?

Anyone who dreads the prospect of spending an hour in the local grocery store is a natural potential customer for online grocers who promise to bring the goods to your home at a predetermined time. This is particularly true for customers in urban locations where the selection in grocery stores often leaves much to be desired and carrying bags home without a car can be unappealing. With what appears to be a natural customer base, why have nearly all online grocers failed to come up with a profitable business model?

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