The drama associated with Kraft’s hostile takeover bid for Cadbury has been widely reported in recent weeks. With Kraft’s decision earlier this week to make a formal bid that did not sweeten the terms of the original offer, it appears that we are in for several months of high stakes wrangling before Cadbury shareholders make a final decision. Read this article for thoughts on what the deal implies for the value of Cadbury’s economic moat.
Kraft’s Hostile Bid for Cadbury Highlights Power of Economic Moats
