In-N-Out Burger: Building a Succession-Proof Business

In-N-Out Burger requires no introduction for residents of California, Nevada, Arizona, and Utah as well as dedicated fans in other states who often make a special point to visit one of the chain’s 246 locations whenever possible. From its humble origins in 1948 at a tiny location in Baldwin Park, California, In-N-Out reached cult status through its slow growth approach of providing “quality, cleanliness, and service” to customers while maintaining an unusually good relationship with employees and suppliers. However, nothing proves the power of In-N-Out’s brand more clearly than a series of disasters that left the company without good succession plans. Read this article for a review of Stacy Perman’s recent book, In-N-Out Burger.


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