Estimating Global Brand Value
The Financial Times published a special report today (also available as a pdf file) that attempts to quantify brand value for the top 100 global brands. The top global brand remains Google followed by IBM, Apple, and Microsoft. Coca Cola, ...
Toyota’s Recall Problems Illustrate Risks of Brand Erosion
Toyota’s recalls in recent weeks have attracted a predictable amount of attention given the number of impacted vehicles on the road. Rarely a day goes by when Toyota’s latest woes are not reported on the front page of The Wall ...
Kraft’s Hostile Bid for Cadbury Highlights Power of Economic Moats
The drama associated with Kraft's hostile takeover bid for Cadbury has been widely reported in recent weeks. With Kraft's decision earlier this week to make a formal bid that did not sweeten the terms of the original offer, it appears ...
Expand a Competitive Moat in Retail by Closing on Sundays?
On the surface, the idea of sacrificing fourteen percent, or one-seventh, of a retail store's potential selling hours seems absurd enough. To do so on a day of the week when most consumers have a day off seems to be ...
Will Consumer Brands Survive the “Great Recession”?
Very few Americans have experienced an economic downturn as severe as the current recession. Although it is very possible that GDP will show a positive reading for the third quarter, hardly anyone expects the employment situation to improve significantly until ...