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"The trouble with market research is that people don't think what they feel, they don't say what they think, and they don't do what they say." -- David Ogilvy Beautiful equations are seductive. Mathematics brings logic and structure to a ...

"The settling of the country, the machine age, the coming of the automobile, telephone, movies, radio, the advances in fine arts and all the sciences, demanded that our capacity to accept and use new ideas be developed to a point ...