Business Profiles

Business Profiles contain comprehensive coverage of a specific company. The goal of each profile is to provide readers with an overview of an interesting company that is worth following. Each profile is accompanied by an Excel file with at least a decade of data. A list of published profiles appears below.

Profiles are available to paid subscribers of Rational Reflections, a publication of The Rational Walk. Although publication frequency varies during the year, the intent is to release twelve new profiles per year.

The George Risk Industries profile is available free of charge to all readers as a sample.

Please note that these write-ups are not stock recommendations but instead serve as a starting point for analysts and others who are interested in a particular business. For more background on how companies are chosen for this series, please read Selecting Companies to Research.


DateCompanyDescription
11/26/2022Fastenal CompanyThis profile examines a leading industrial distributor with a multi-decade record of strong performance.
10/25/2022Costco Wholesale CorporationCostco operates a chain of 840 membership warehouses in thirteen countries and has an exceptional growth record over nearly four decades. Will future growth justify today’s premium valuation?
09/26/2022Union Pacific CorporationOperating efficiency gains and aggressive repurchases have delivered attractive returns to Union Pacific’s shareholders over the past decade. Will these trends continue?
09/08/2022George Risk IndustriesA small manufacturer is massively overcapitalized but controlled by the founder’s family. Minority shareholders can go along for the ride but may never see a catalyst.
08/25/2022Burlington Northern Santa FeThis is a review of Berkshire Hathaway’s twelve years of ownership of BNSF including coverage of the terms of the acquisition and operating performance since then.
08/16/2022CarMaxCarMax shook up automotive retailing in the 1990s with a novel operating model that resonated with consumers. Will the company face disruption by online competitors in the 2020s?
07/13/2022Tractor Supply CompanyRemote work appears to be here to stay. Many affluent Americans are migrating from crowded metropolitan areas to exurbs and rural areas boosting the prospects of companies catering to their needs.
06/30/2022Investors Title CompanyInvestors Title is a North Carolina based title insurance company with a fifty year history. Although the company is a small player nationally, it is a strong regional competitor worthy studying.
06/08/2022America’s Car-MartAmerica’s Car-Mart was founded in 1981 in a converted Dogs ‘N Suds fast food restaurant in Rogers, Arkansas. The company has been serving the subprime used car market ever since.
05/20/2022DaVitaDaVita is a leading kidney care provider serving over 200,000 patients through a nationwide network of dialysis centers. It is a cash flow powerhouse but operates in a highly regulated environment.

Copyright and Disclaimer

Nothing in the business profile series constitutes investment advice and all content is subject to the copyright and disclaimer policy of The Rational Walk LLC. 

Each profile discloses whether the author owns securities issued by the company on the date of the report. However, no duty exists to update subscribers regarding developments that take place after the date of the report, nor does the author have any duty to disclose transactions in securities after the date of a report. 

Your privacy is taken very seriously. No email addresses or any other subscriber information is ever sold or provided to third parties. If you choose to unsubscribe at any time, you will no longer receive any further communications of any kind.